Strategy and success factors of business schools
Author(s)
Bibliographic Information
Strategy and success factors of business schools
（Research）
Springer Gabler, c2016
- : [pbk.]
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Note
Includes bibliographical references (p. [249]-262)
Description and Table of Contents
Description
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
Table of Contents
The Market for Higher Education.- Assessing Institutional Success in Higher Education.- Mission Statements in Higher Education.- Strategic Groups in Higher Business Education.- Evaluating Success in Higher Business Education.
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