Consumer behavior : buying, having, and being
著者
書誌事項
Consumer behavior : buying, having, and being
（Always learning）
Pearson, c2015
11th ed., global ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
This program will provide a better teaching and learning experience-for you and your students. Here's how:
Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Please note that the product you are purchasing does not include MyMarketingLab.
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目次
Section 1
Foundations of Consumer Behavior 3
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4
Chapter 2 Decision Making and Consumer Behavior 36
Chapter 3 Cultural Influences on Consumer Decision Making 78
Chapter 4 Consumer and Social Well-Being 130
Section 2
Internal Influences on Consumer Behavior 171
Chapter 5 Perception 172
Chapter 6 Learning and Memory 206
Chapter 7 The Self 248
Chapter 8 Attitudes and Persuasion 300
Section 3
External Influences on Consumer Behavior 349
Chapter 9 Group and Situational Effects on Consumer Behavior 350
Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404
Chapter 11 Consumer Identity II: Social Class and Lifestyles 454
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500
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