Marketing for hospitality and tourism

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler ... [et al.]

Pearson, c2017

7th ed., global ed.

Note

Includes index

Details

• NCID: BB23361905
• ISBN:
  • 9781292156156
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, Essex
• Pages/Volumes: 680 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourism -- Marketing
  • LCSH : Hospitality industry -- Marketing -- Case studies
  • LCSH : Tourism -- Marketing -- Case studies