Advertising to children : new directions, new media

Author(s)

• Blades, Mark
• Oates, Caroline
• Blumberg, Fran
• Gunter, Barrie

Bibliographic Information

Advertising to children : new directions, new media

edited by Mark Blades ... [et al.]

Palgrave Macmillan, 2014

Note

Other editors: Caroline Oates, Fran Blumberg, Barrie Gunter

Includes bibliographical references and index

Details

• NCID: BB2336691X
• ISBN:
  • 9780230252028
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xi, 254 p.
• Size: 23 cm
• Classification:
  • DC23 : 659.1083
• Subject Headings:
  • LCSH : Advertising and children
  • LCSH : Television advertising and children
  • LCSH : Advertising -- Psychological aspects