Frugal innovation : how to do more with less
Author(s)
Bibliographic Information
Frugal innovation : how to do more with less
（The economist）
PublicAffairs, 2014
- pbk:
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Note
Includes bibliographical references (pages 221-228) and index
Contents of Works
- Frugal innovation: a disruptive growth strategy
- Principle one: engage and iterate
- Principle two: flex your assets
- Principle three: create sustainable solutions
- Principle four: shape customer behaviour
- Principle five: co-create value with prosumers
- Principle six: make innovative friends
- Fostering a frugal culture
- Conclusion