Frugal innovation : how to do more with less

書誌事項

Frugal innovation : how to do more with less

Navi Radjou and Jaideep Prabhu

(The economist)

PublicAffairs, 2014

  • pbk:

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注記

Includes bibliographical references (pages 221-228) and index

収録内容

  • Frugal innovation: a disruptive growth strategy
  • Principle one: engage and iterate
  • Principle two: flex your assets
  • Principle three: create sustainable solutions
  • Principle four: shape customer behaviour
  • Principle five: co-create value with prosumers
  • Principle six: make innovative friends
  • Fostering a frugal culture
  • Conclusion

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