Contemporary sport marketing : global perspectives

Author(s)

• Zhang, James J.
• Pitts, Brenda G.

Bibliographic Information

Contemporary sport marketing : global perspectives

edited by James J. Zhang and Brenda G. Pitts

（World Association for Sport Management series, 2）

Routledge, 2017

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB23462786
• ISBN:
  • 9781138291324
• LCCN: 2016038673
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 296 p.
• Size: 24 cm
• Classification:
  • LCC : GV716
  • DC23 : 796.0688
• Subject Headings:
  • LCSH : Sports -- Marketing -- Cross-cultural studies
  • LCSH : Sports and globalization -- Cross-cultural studies
• Parent Bibliography ID:
  • BB2316461X