Persuasive communication

Author(s)

• Stiff, James B. (James Brian)
• Mongeau, Paul A

Bibliographic Information

Persuasive communication

James B. Stiff, Paul A. Mongeau

Guilford Press, c2016

3rd ed

Note

Includes bibliographical references (p. 331-367) and index

Details

• NCID: BB23556201
• ISBN:
  • 9781462526840
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 383 p.
• Size: 23 cm
• Classification:
  • DC23 : 808
• Subject Headings:
  • LCSH : Persuasion (Rhetoric)
  • LCSH : Persuasion (Psychology)
  • LCSH : Attitude (Psychology)