Branding for the public sector : creating, building and managing brands people will value

著者

• Temporal, Paul

書誌事項

Branding for the public sector : creating, building and managing brands people will value

Paul Temporal

Wiley, 2015

• : hardback

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB23558761
• ISBN:
  • 9781118756317
• LCCN: 2014022331
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester
• ページ数/冊数: viii, 279 p.
• 大きさ: 24 cm
• 分類:
  • LCC : JF1525.M37
  • DC23 : 352.7/48
  • DC : 659.111
• 件名:
  • LCSH : Government marketing
  • LCSH : Government publicity
  • LCSH : Public relations and politics
  • LCSH : Branding (Marketing)