The marketing plan : a pictorial guide for managers
著者
書誌事項
The marketing plan : a pictorial guide for managers
Butterworth-Heinemann, 1987
- : pbk
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
内容説明
The Marketing Plan: a pictorial guide for managers is a unique approach to the complex world of marketing theory and practice. This book aids understanding and at the same time encourages marketing and other professionals to delve deeper into the planning process.
After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.
This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness is becoming more and more important. Through the use of lively cartoon illustrations McDonald and Morris present the marketing plan in an interesting, amusing and useful way.
目次
- Understanding the marketing process
- The marketing planning process I
- The marketing planning process II
- The customer and market audit
- The product audit
- Setting marketing objectives and strategies
- The communication plan I
- The communication plan II
- The pricing plan
- The distribution plan
- Marketing information, forecasting and organization
- Designing and implementing a marketing planning system.
「Nielsen BookData」 より