Market-led strategic change : transforming the process of going to market

Author(s)

• Piercy, Nigel F.

Bibliographic Information

Market-led strategic change : transforming the process of going to market

Nigel F. Piercy

Routledge, 2017

5th ed

• : hbk
• : pbk

Note

"First edition published 1991 by HarperCollins Publishers Ltd."--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB23617838
• ISBN:
  • 9780415834261
  • 9780415834278
• LCCN: 2016016310
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xx, 583 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management