Strategic marketing management in Asia : case studies and lessons across industries

著者

• Prabhu, Jaideep C.
• Sheth, Jagdish N.
• Rangan, V. Kasturi
• Mannan, Abdul
• Andaleeb, Syed Saad
• Hasan, Khalid

書誌事項

Strategic marketing management in Asia : case studies and lessons across industries

foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan

Emerald, 2017

注記

Includes bibliographical references (p. 527-552)

詳細情報

• NII書誌ID(NCID): BB23618965
• ISBN:
  • 9781786357465
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Bingley
• ページ数/冊数: xxxvi, 552 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.12.I4
  • DC : 658.8
  • DC23 : 658.80095
• 件名:
  • LCSH : Marketing -- Asia -- Management