Strategic marketing management in Asia : case studies and lessons across industries

Author(s)

• Prabhu, Jaideep C.
• Sheth, Jagdish N.
• Rangan, V. Kasturi
• Mannan, Abdul
• Andaleeb, Syed Saad
• Hasan, Khalid

Bibliographic Information

Strategic marketing management in Asia : case studies and lessons across industries

foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan

Emerald, 2017

Note

Includes bibliographical references (p. 527-552)

Details

• NCID: BB23618965
• ISBN:
  • 9781786357465
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xxxvi, 552 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.I4
  • DC : 658.8
  • DC23 : 658.80095
• Subject Headings:
  • LCSH : Marketing -- Asia -- Management