The rhetorical power of popular culture : considering mediated texts
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書誌事項
The rhetorical power of popular culture : considering mediated texts
Sage Publications, c2018
3rd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?
The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition's easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
目次
Preface
Acknowledgments
CHAPTER 1. WHAT IS POPULAR CULTURE AND WHY STUDY IT?
What Is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting Rhetorical Analyses of Popular Culture Texts
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 2. EXPANDING THE RHETORICAL TRADITION
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
The Neo-Aristotelian Approach to Rhetorical Criticism
New (Contemporary and Postmodern) Rhetorical Approaches
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 3. A NARRATIVE PERSPECTIVE
Narration
Narrative Rationality
Conducting a Narrative Analysis
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 4. A DRAMATISTIC PERSPECTIVE
The Dramatistic Life Cycle
Cluster Analysis
The Pentad
Conducting a Dramatistic Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 5. A SYMBOLIC CONVERGENCE PERSPECTIVE
Fantasy Theme Analysis
Rhetorical Visions, Master Analogues, and Life Cycles
Conducting a Symbolic Convergence Analysis
Sample Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 6. A NEO-MARXIST PERSPECTIVE
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Neo-Marxist Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 7. FEMINIST PERSPECTIVES
Hegemony
Sites of Struggle
Waves of Feminism
Feminist Perspectives
Conducting a Feminist Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 8. A MUSIC PERSPECTIVE: THE ILLUSION OF LIFE
Music as Rhetoric
The Illusion of Life
Conducting an Illusion of Life Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 9. VISUAL PERSPECTIVES
History and Nature of Visual Communication
Visual Theory Perspectives
Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 10. MEDIA-CENTERED PERSPECTIVES
Media Ecology Theory
Media Logic
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting an Analysis Using a Media-Centered Perspective
Sample Student Essay
Summary
Challenge
Suggested Readings
References
Appendix. Writing a Popular Culture Rhetorical Essay
Glossary
Index
About the Author
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