Strategic marketing in hospitality and tourism : building a "smart" online agenda

Author(s)

• Chhabra, Deepak

Bibliographic Information

Strategic marketing in hospitality and tourism : building a "smart" online agenda

Deepak Chhabra

（Hospitality, tourism and marketing studies）

Nova Science Publishers, c2015

Note

Includes bibliographical references and index

Details

• NCID: BB23756721
• ISBN:
  • 9781634820721
• LCCN: 2015001648
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 262 p.
• Size: 26 cm
• Classification:
  • LCC : TX911.3.M3
  • DC23 : 647.94068
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Hospitality industry -- Marketing -- Technological innovations
  • LCSH : Tourism -- Marketing
  • LCSH : Tourism -- Marketing -- Technological innovations
  • LCSH : Internet marketing
  • LCSH : Social media -- Marketing
• Parent Bibliography ID:
  • BB03124372