Conjoint analysis : the pioneering years

Author(s)

• Green, Paul E.
• Srinivasan, V. "Seenu"
• Hauser, John R.
• Rao, Vithala R.
• Sheth, Jagdish N.

Bibliographic Information

Conjoint analysis : the pioneering years

volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. Rao

（Legends in marketing, . Paul E. Green / series editor, Jagdish N. Sheth ; v. 3）

Sage, 2017

• : hb

Note

ISBN for the subseries "Paul E. Green" (set of 6 v.): 9789386042941

Includes bibliographical references

Details

• NCID: BB23788466
• LCCN: 2016042260
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxiii, 370 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BB02660500