Marketing research

Author(s)

• Green, Paul E.
• Huber, Joel
• Malhotra, Naresh K.
• Sheth, Jagdish N.

Bibliographic Information

Marketing research

volume editor, Joel Huber ; contributor, Naresh K. Malhotra

（Legends in marketing, . Paul E. Green / series editor, Jagdish N. Sheth ; v. 6）

Sage, 2017

• : hb

Note

ISBN for the subseries "Paul E. Green" (set of 6 v.): 9789386042941

Includes bibliographical references

Details

• NCID: BB23789185
• LCCN: 2016042260
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxiii, 285 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BB02660500