Platform strategy : how to unlock the power of communities and networks to grow your business
Author(s)
Bibliographic Information
Platform strategy : how to unlock the power of communities and networks to grow your business
Routledge, 2017
- : hbk
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Note
Includes bibliographical references and index
Contents of Works
- Introduction to platform businesses
- The meteoric rise of platform businesses
- What is a platform business?
- Economic characteristics of platforms
- Platforms as business models
- Platform-powered ecosystems
- Lifestages of platforms : design
- Platform ignition: proving the concept
- Platform scaling : reaching critical mass
- Platform maturity : defending profitable growth
- Platform pricing
- Trust, governance & brand
- Platforms, regulation and competition
- Competing against platforms
- The future of platforms
- Index
