Platform strategy : how to unlock the power of communities and networks to grow your business

書誌事項

Platform strategy : how to unlock the power of communities and networks to grow your business

Laure Claire Reillier and Benoit Reillier

Routledge, 2017

  • : hbk

大学図書館所蔵 件 / 5

この図書・雑誌をさがす

注記

Includes bibliographical references and index

収録内容

  • Introduction to platform businesses
  • The meteoric rise of platform businesses
  • What is a platform business?
  • Economic characteristics of platforms
  • Platforms as business models
  • Platform-powered ecosystems
  • Lifestages of platforms : design
  • Platform ignition: proving the concept
  • Platform scaling : reaching critical mass
  • Platform maturity : defending profitable growth
  • Platform pricing
  • Trust, governance & brand
  • Platforms, regulation and competition
  • Competing against platforms
  • The future of platforms
  • Index

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