Platform strategy : how to unlock the power of communities and networks to grow your business
著者
書誌事項
Platform strategy : how to unlock the power of communities and networks to grow your business
Routledge, 2017
- : hbk
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注記
Includes bibliographical references and index
収録内容
- Introduction to platform businesses
- The meteoric rise of platform businesses
- What is a platform business?
- Economic characteristics of platforms
- Platforms as business models
- Platform-powered ecosystems
- Lifestages of platforms : design
- Platform ignition: proving the concept
- Platform scaling : reaching critical mass
- Platform maturity : defending profitable growth
- Platform pricing
- Trust, governance & brand
- Platforms, regulation and competition
- Competing against platforms
- The future of platforms
- Index
内容説明・目次
内容説明
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
目次
Chapter 1. Introduction to platform businesses
Chapter 2. The meteoric rise of platform businesses
Chapter 3. What is a platform business?
Chapter 4. Economic characteristics of platforms
Chapter 5. Platforms as business models
Chapter 6. Platform-powered ecosystems
Chapter 7. Lifestages of platforms: design
Chapter 8. Platform ignition: proving the concept
Chapter 9. Platform scaling: reaching critical mass
Chapter 10. Platform maturity: defending profitable growth
Chapter 11. Platform pricing
Chapter 12. Trust, governance and brand
Chapter 13. Platforms, regulation and competition
Chapter 14. Competing against platforms
Chapter 15.The future of platforms
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