Persuasion in society
著者
書誌事項
Persuasion in society
Routledge, 2017
3rd ed
- : hbk
- : pbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Previous ed.: 2011
Includes bibliographical references and index
内容説明・目次
内容説明
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages.
This introductory persuasion text offers:
A broad-based approach to the scope of persuasion, expanding students' understanding of what persuasion is and how it is effected.
Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts.
The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice.
Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction.
Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level.
Discussion questions, exercises, and key terms for very nearly every chapter.
The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
目次
Acknowledgments
Preface
Part I: Understanding Persuasion
1. The Study of Persuasion
2. The Psychology of Persuasion: Basic Concepts and Principles
3. Persuasion Broadly Considered
Part 2: The Coactive Approach
4. Coactive Persuasion
5. Resources of Communication
6. Framing and Reframing
7. Cognitive Shorthands
8. Reasoning and Evidence
Part 3. Context for Persuasion
9. Going Public: Delivering a Presentation that Persuades
10. Persuasive Campaigns
11. Staging Political Campaigns
12. Analyzing Product Advertising
13. Talking Through Differences: Persuasion in Social Conflicts
14. Leading Social Movements
15. More About Ethics
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