Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
著者
書誌事項
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Springer, c2017
3rd ed
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注記
Previous ed.: c2013
Includes bibliographical references
内容説明・目次
内容説明
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
目次
Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.
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