Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project
Author(s)
Bibliographic Information
Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project
（Multilingual matters / series editor, Derrick Sharp, 167）
Multilingual Matters, c2017
- : hbk
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Note
Includes bibliographical references (p. 106-123) and index
Description and Table of Contents
Description
‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.
Table of Contents
Tables
Conventions for Chinese Terms and Chinese Names
Acknowledgements
Chapter 1: Introduction: Language, Culture and China’s Rise in a Globalising World
Chapter 2: Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning
Chapter 3: Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity
Chapter 4: Evaluating the Confucius Institute Project: Impact at the State-to-State Level
Chapter 5: Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level
Chapter 6: Conclusions and Implications
References
Interviews
Index
by "Nielsen BookData"