Global advertising practice in a borderless world

Author(s)

• Crawford, Robert
• Brennan, Linda L.
• Parker, Lukas

Bibliographic Information

Global advertising practice in a borderless world

edited by Robert Crawford, Linda Brennan and Lukas Parker

（Routledge studies in international business and the world economy, 66）

Routledge, 2017

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB2387474X
• ISBN:
  • 9781138918306
• LCCN: 2016055577
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 236 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Internet advertising
  • LCSH : Globalization -- Social aspects
  • LCSH : Culture and globalization
• Parent Bibliography ID:
  • BA26662922