Handbook of research on strategic retailing of private label products in a recovering economy

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Handbook of research on strategic retailing of private label products in a recovering economy

Mónica Gómez-Suárez, María Pilar Martínez-Ruiz

(Advances in marketing, customer relationship management, and E-services (AMCRMES) book series)

Business Science Reference, c2016

  • : hardcover

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Includes bibliographical references and index

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