Innovating in a service-driven economy : insights, application, and practice
著者
書誌事項
Innovating in a service-driven economy : insights, application, and practice
Palgrave Macmillan, 2015
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注記
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1608/2015015155-d.html Information=Publisher description
HTTP:URL=https://www.loc.gov/catdir/enhancements/fy1617/2015015155-b.html Information=Contributor biographical information
Includes bibliographical references and index
内容説明・目次
内容説明
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
目次
PART I: INNOVATING IN THE AMAZON ECONOMY: PROPOSING A NEW MODEL 1. Explaining The Amazon Economy And The Need For A New Model In Innovation 2. The New Model Of The Innovative Firm PART II: INSIGHTS: WHAT IS MOST IMPORTANT FOR INNOVATION TO SUCCEED? 3. Insights From Service Innovation Thinkers (Teece, Chesbrough, Vargo) 4. Insights From Service Innovation Practitioners PART III: APPLICATION: CREATING VALUE IN THE COMPONENTS OF SERVICE INNOVATION: STATEMENTS, METHODOLOGY, AND CHECKLIST 5. Innovation Capacity 6. Innovation Ability 7. Innovation Commercialization And Value Formation 8. An Innovation Audit: The SIT Checklist PART IV: PRACTICE: ANALYZING CASES WITH THE SERVICE INNOVATION TRIANGLE 9. Apple And Nokia: The Transformation From Products To Services 10. Amazon And Borders: From Sector Focus To Competence Focus 11. Facebook And Myspace: The Importance Of Social Networks 12. Tesco And Sainsbury's: The Need To Turn Ideas Into Action 13. Kodak And Xerox: How High Risk Aversion Kills Companies PART V: SUMMARY & CONCLUSION: THE USE AND VALUE OF THIS BOOK 14. The SIT Methodology
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