Sense and respond : how successful organizations listen to customers and create new products continuously

書誌事項

Sense and respond : how successful organizations listen to customers and create new products continuously

Jeff Gothelf and Josh Seiden

Harvard Business Review Press, c2017

大学図書館所蔵 件 / 3

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収録内容

  • Introduction: A two-way conversation with the market
  • Continuous uncertainty: everything's changing, all the time
  • Sense and respond: continuous learning
  • Why companies resist: overcoming obstacles and objections
  • You are in the software business
  • Plan for change and uncertainty
  • Organize for collaboration
  • Continuous everything: do less, more often
  • Create a culture of continuous learning
  • Conclusion

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