Sense and respond : how successful organizations listen to customers and create new products continuously
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Bibliographic Information
Sense and respond : how successful organizations listen to customers and create new products continuously
Harvard Business Review Press, c2017
Available at / 3 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-701081201700056
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Contents of Works
- Introduction: A two-way conversation with the market
- Continuous uncertainty: everything's changing, all the time
- Sense and respond: continuous learning
- Why companies resist: overcoming obstacles and objections
- You are in the software business
- Plan for change and uncertainty
- Organize for collaboration
- Continuous everything: do less, more often
- Create a culture of continuous learning
- Conclusion
