Sense and respond : how successful organizations listen to customers and create new products continuously

Bibliographic Information

Sense and respond : how successful organizations listen to customers and create new products continuously

Jeff Gothelf and Josh Seiden

Harvard Business Review Press, c2017

Available at  / 3 libraries

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Contents of Works

  • Introduction: A two-way conversation with the market
  • Continuous uncertainty: everything's changing, all the time
  • Sense and respond: continuous learning
  • Why companies resist: overcoming obstacles and objections
  • You are in the software business
  • Plan for change and uncertainty
  • Organize for collaboration
  • Continuous everything: do less, more often
  • Create a culture of continuous learning
  • Conclusion

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