Business intelligence : a managerial perspective on analytics

著者
    • Delen, Dursun
    • Turban, Efraim
    • Aronson, Jay E.
    • Liang, Ting-Peng
    • King, David R.
    • Gaur, Loveleen
書誌事項

Business intelligence : a managerial perspective on analytics

Ramesh Sharda, Dursun Delen, Efraim Turban ; with contributions by J.E. Aronson, Ting-Peng Liang, David King

Pearson, 2014

Third edition, global edition / global edition contributions by Loveleen Gaur

  • pbk

この図書・雑誌をさがす
注記

Includes bibliographical references and index

内容説明・目次

内容説明

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

目次

Chapter 1. An Overview of Business Intelligence, Analytics and Decision Support Chapter 2. Data Warehousing Chapter 3. Business Reporting, Visual Analytics & Business Performance Management Chapter 4. Data Mining Chapter 5. Text, Web, and Social Analytics Chapter 6. Big Data and Analytics Chapter 7. Business Analytics: Emerging Trends and Future Directions

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