Successful fundraising for the academic library : philanthropy in higher education
著者
書誌事項
Successful fundraising for the academic library : philanthropy in higher education
(Chandos information professional series)
Chandos Pub., c2017
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Successful Fundraising for the Academic Library: Philanthropy in Higher Education covers fundraising, a task that is often grouped into a combination role that may include, for example, the university museum or performance venue, thus diluting the opportunity for successful fundraising.
Because the traditional model for higher education fundraising entails the cultivation of alumni from specific departments and colleges, the library is traditionally left out, often becoming a low-performing development area with smaller appropriations for fundraising positions. Most higher education development professionals consider the library fundraising position a stepping stone into another position with higher pay and more potential for professional advancement down the road rather than as a focus for their career.
However, for universities that invest in development professionals who know how to leverage the mission of libraries to the larger alumni and friend community, the results include innovative and successful approaches to messaging that resonates with donors.
This book provides information that applies to all fundraising professionals and academic leaders looking to strengthen their programs with philanthropic support, even those beyond university libraries.
目次
Introduction
1: Library culture
Section 1: Cases for Giving
2: Cases: Information literacy and informed learning
3: Cases: Archives and special collections
4: Cases: The university press
5: Capital projects and renovations
6: Cases: Resources and technology
7: Cases: Faculty positions
8: Cases: Student support
Section 2: Tools for Giving
9: Tools: Partnerships on campus
10: Tools: Individual giving
11: Tools: Foundations-Private and corporate
12: Tools: Corporations
13: Tools: Sponsored research
14: Tools: Advisory councils and friends of the library
15: Tools: Events
16: Tools: Crowdfunding and social media
17: Conclusion: The academic library message
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