Creativity for innovation management
Author(s)
Bibliographic Information
Creativity for innovation management
Routledge, 2017
- : hbk
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.
This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills.
This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.
Table of Contents
Section 1
Chapter 1: Creativity....?
Section 2
Chapter 2: Exploring problems
Chapter 3 being open
Chapter 4: building up willpower
Chapter 5 Self-awareness
Section 3
Chapter 6: Creating and sharing visions
Chapter 7: Practising Psychological Safety
Chapter 8: Supporting ideas
Chapter 9: Pushing the frontiers
Chapter 10: Creating the context
Chapter 11: User innovation
Chapter 12: High involvement innovation
Chapter 13: Design thinking
Chapter 14: Creativity under extreme constraints
Chapter 15: Agile innovation & Lean start-up
Chapter 16: The future of creativity
by "Nielsen BookData"