Understanding business
著者
書誌事項
Understanding business
McGraw-Hill Education, c2016
11th ed
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
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目次
Part 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1 Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2 Understanding Economics and How It Affects BusinessChapter 3 Doing Business in Global MarketsChapter 4 Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small BusinessChapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3: Business Management: Empowering Employees to Satisfy CustomersChapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's ChallengesChapter 9 Production and Operations ManagementChapter 10 Motivating Employees Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee-Management IssuesPart 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6: Managing Financial ResourcesChapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus Chapters Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances
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