Advertising and promotion : an integrated marketing communications perspective

Author(s)

• Belch, George E. (George Eugene)
• Belch, Michael A.

Bibliographic Information

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

McGraw-Hill Education, c2018

11e

Note

Includes bibliographical references and indexes

Details

• NCID: BB24215228
• ISBN:
  • 9781259548147
• LCCN: 2016054719
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xli, 764, 13, 32, 17, 21 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing