Entrepreneurship : the practice and mindset
著者
書誌事項
Entrepreneurship : the practice and mindset
Sage, c2018
- : pbk
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注記
Includes indexes
内容説明・目次
内容説明
Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students will walk away from this text with the entrepreneurial mindset, skillset and toolset that can be applied to startups as well as organizations of all kinds. Suitable for students from a variety of academic backgrounds.
目次
Preface
Acknowledgements
About the Authors
An Open Letter to All Students
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
Entrepreneurship Requires Action and Practice
Entrepreneurship May Be Different From What You Think
A Brief History of the Evolution of Entrepreneurship in the United States
Types Of Entrepreneurship
The World Is Participating in Entrepreneurship
How This Book Will Help You Practice Entrepreneurship
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
Two Main Perspectives on Entrepreneurship
The Five Skills Most Important to The Practice of Entrepreneurship
Entrepreneurship Is More a Method than a Process
The Practice of Entrepreneurship: An Introduction
The Concept of Deliberate Practice
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
The Power of Mindset
What Is Mindset?
The Self-Leadership Habit
The Creativity Habit
The Improvisation Habit
The Mindset as the Pathway to Action
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
The Role of Social Entrepreneurship
Social Entrepreneurship and Wicked Problems
Types of Social Entrepreneurship
Capital Markets for Social Entrepreneurs
Social Entrepreneurs and Their Stakeholders
Differences Between Social Entrepreneurship And Corporate Social Responsibility
Social Entrepreneurship and Global Inclusion
PART II . CREATING AND FINDING OPPORTUNITIES
CHAPTER 5. GENERATING NEW IDEAS
The Entrepreneurial Mindset and Opportunity Recognition
Opportunities Start with Thousands of Ideas
Two Pathways to Opportunity Identification
Opportunities Through Active Search and Alertness
From Idea Generation to Opportunity Recognition
CHAPTER 6. USING DESIGN THINKING
What Is Design Thinking?
Design Thinking as a Human-Centered Process
Design Thinking Requires Empathy
The Design-Thinking Process: Inspiration, Ideation, Implementation
Pathways Toward Observation and Insights
Interviewing as a Useful Technique for Identify Needs
Variations of the Design-Thinking Process
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
What Are Experiments?
The Six Steps of Scientific Experimentation
Hypotheses and Customer Identification
Generating Data and the Rules of Experimentation
Types of Experiments
The Power of Storyboarding
PART III . EVALUATING AND ACTING ON OPPORTUNITIES
CHAPTER 8. BUILDING BUSINESS MODELS
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition (CVP)
Different Types of CVPs and Customer Segments
The Business Model Canvas (BMC)
CHAPTER 9. PLANNING FOR ENTREPRENEURS
The Importance of Planning to Entrepreneurs
The Trim Framework
Plans Take Many Forms
The Business Plan Debate
Tips for Writing Business Plans
CHAPTER 10. CREATING REVENUE MODELS
What Is a Revenue Model?
Different Types of Revenue Models
Generating Revenue From "Free"
Revenue and Cost Drivers
Pricing Strategies
Calculating Prices
CHAPTER 11. LEARNING FROM FAILURE
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Getting Gritty: Building a Tolerance for Failure
PART IV. RESOURCING NEW OPPORTUNITIES
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
What Is Bootstrapping?
Bootstrapping Strategies
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurships
The Four Contexts for Crowdfunding
The Advantages of Crowdfunding
A Quick Guide to Successful Crowdfunding
CHAPTER 13. FINANCING FOR STARTUPS
What Is Equity Financing?
The Basics Of Valuation
Angel Investors
Venture Capitalists (VCs)
Due Diligence
The Entrepreneur's Dilemma
APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS
Financial Projections for Startups
Three Essential Financial Statements
Linkages between the Three Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
CHAPTER 14. DEVELOPING NETWORKS
The Power of Networks
The Value of Networks
Building Networks
Virtual Networking
Networking to Build the Founding Team
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
Legal Considerations
Types of Legal Structures
Legal Mistakes Made by Startups
Intellectual Property (IP)
Global IP Theft
Common IP Traps
Hiring Employees
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA
The Role of Marketing and Pitching in Entrepreneurship
The Basic Principles of Marketing
Entrepreneurial Marketing
Marketing Through Social Media
Marketing Yourself
The Art of Pitching
APPENDIX B. The Pitch Deck
Overview of the Pitch Deck
Pitch Deck Slides
The Question and Answer Period
Glossary
Notes
Name Index
Subject Index
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