The rhetoric of soft power : public diplomacy in global contexts

著者

    • Hayden, Craig

書誌事項

The rhetoric of soft power : public diplomacy in global contexts

Craig Hayden

(Lexington studies in political communication)

Lexington Books, c2012

  • : cloth
  • : pbk

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注記

Includes bibliographical references and index

収録内容

  • Introduction
  • Evaluating soft power: toward a comparative framework
  • Japan: culture, pop culture, and the national brand
  • Venezuela: Telesur and the artillery of ideas
  • China: cultivating a global soft power
  • United States of America: public diplomacy 2.0 and 21st century statecraft
  • Conclusion

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