The rhetoric of soft power : public diplomacy in global contexts
Author(s)
Bibliographic Information
The rhetoric of soft power : public diplomacy in global contexts
（Lexington studies in political communication）
Lexington Books, c2012
- : cloth
- : pbk
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Note
Includes bibliographical references and index
Contents of Works
- Introduction
- Evaluating soft power: toward a comparative framework
- Japan: culture, pop culture, and the national brand
- Venezuela: Telesur and the artillery of ideas
- China: cultivating a global soft power
- United States of America: public diplomacy 2.0 and 21st century statecraft
- Conclusion