Intercultural business communication
著者
書誌事項
Intercultural business communication
（Pearson custom library）（Pearson international edition）
Pearson, c2014
6th ed., Pearson new international ed
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注記
"Always learning"--P. [1] of cover
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in Intercultural Business Communication.
With the globalisation of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.
目次
1. The Nature of Intercultural Communication
2. Universal Systems
3. Contrasting Cultural Values
4. Cultural Shock
5. Language
6. Oral and Nonverbal Communication Patterns
7. Written Communication Patterns
8. Global Etiquette
9. Business and Social Customs
10. Intercultural Negotiation Process
11. Intercultural Negotiation Components
12. Laws Affecting International Business and Travel
Appendix A: Glossary
Appendix B: Answers to Exercises
「Nielsen BookData」 より
