Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
著者
書誌事項
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
(Business analytics)
Springer Gabler, c2016
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注記
Based on the author's thesis (doctoral)--Universitat Politècnica de València, 2015
"Research"--Cover
Includes bibliographical references (p. [257]-300)

