Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants

著者
    • Fraß, Alexander
    • Schoeneberg, Klaus-Peter
    • Albors Garrigós, José
書誌事項

Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants

Alexander Fraß ; with prefaces by Klaus-Peter Schoeneberg, José Albors Garrigós

(Business analytics)

Springer Gabler, c2016

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注記

Based on the author's thesis (doctoral)--Universitat Politècnica de València, 2015

"Research"--Cover

Includes bibliographical references (p. [257]-300)

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