Microeconomics for dummies
著者
書誌事項
Microeconomics for dummies
（--For dummies, . Making everything easier!）
John Wiley & Sons, Inc., c2016
U.S. ed
- : pbk
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内容説明・目次
内容説明
Your no-nonsense guide to microeconomics The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to supplement your college-level microeconomics coursework—or a professional who wants to expand your general economics knowledge into the microeconomics area—this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions.
Snagging a job as an economist is fiercely competitive—and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for?
Analyze small-scale market mechanisms
Determine the elasticity of products within the market systems
Decide upon an efficient way to allocate goods and services
Score higher in your microeconomics class
Everything you need to make microeconomics your minion is a page away!
目次
Introduction 1
Part I: Getting Started with Microeconomics 5
Chapter 1: Discovering Why Microeconomics Is a Big Deal 7
Chapter 2: Considering Consumer Choice: Why Economists Find You Fascinating 17
Chapter 3: Looking at the Behavior of Firms: What They Are and What They Do 31
Part II: Doing the Best You Can: Consumer Theory 43
Chapter 4: Living a Life without Limits 45
Chapter 5: Considering the Art of the Possible: The Budget Constraint 55
Chapter 6: Achieving the Optimum in Spite of Constraints 69
Part III: Uncovering the Alchemy of Firms’ Inputs and Outputs 87
Chapter 7: Working with Different Costs and Cost Curves 89
Chapter 8: Squeezing Out Every Last Drop of Profit 107
Chapter 9: Supplying the Demanded Information on Supply and Demand 121
Chapter 10: Dreaming of the Consumer’s Delight: Perfect Competition 143
Part IV: Delving into Markets, Market Failure, and Welfare Economics 155
Chapter 11: Stepping into the Real World: Oligopoly and Imperfect Competition 157
Chapter 12: Appreciating the Fundamental Theorems of Welfare Economics 175
Chapter 13: The Monopoly Game 187
Chapter 14: Examining Market Failure: Pollution and Parks 203
Chapter 15: Understanding the Dangers of Asymmetric Information 215
Part V: Thinking Strategically: Life Is Just a Game! 225
Chapter 16: Playing Games with Economic Theory 227
Chapter 17: Keeping Things Stable: The Nash Equilibrium 245
Chapter 18: Knowing How to Win at Auctions 255
Chapter 19: Understanding the Game: Credible Threats and Signals 267
Part VI: The Part of Tens 277
Chapter 20: Meeting Ten Great Microeconomists 279
Chapter 21: Top Ten Tips to Take Away 287
Glossary 295
Index 301
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