Innovation in pricing : contemporary theories and best practices

Author(s)

• Hinterhuber, Andreas
• Liozu, Stephan

Bibliographic Information

Innovation in pricing : contemporary theories and best practices

edited by Andreas Hinterhuber and Stephan M. Liozu

Routledge, 2018

2nd ed

• : pbk

Note

"First edition published by Routledge 2012"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB24264686
• ISBN:
  • 9781138738270
• LCCN: 2017012350
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xvii, 406 p.
• Size: 24 cm
• Classification:
  • LCC : HF5416.5
  • DC23 : 658.8/16
• Subject Headings:
  • LCSH : Pricing
  • LCSH : Marketing -- Technological innovations