Global marketing

Author(s)

• Keegan, Warren J.
• Green, Mark C.

Bibliographic Information

Global marketing

Warren J. Keegan, Mark C. Green

（Always learning）

Pearson, c2017

9th ed., global ed

Note

Includes indexes

Details

• NCID: BB24283443
• ISBN:
  • 9781292150765
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 624 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International trade
• Parent Bibliography ID:
  • BB1444229X