Sustainable luxury brands : evidence from research and implications for managers

著者

• Amatulli, Cesare

書誌事項

Sustainable luxury brands : evidence from research and implications for managers

Cesare Amatulli ... [et al.]

（Palgrave advances in luxury）

Palgrave Macmillan, c2017

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

目次

Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and "Made in".- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB24288764
• ISBN:
  • 9781137601582
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xv, 244 p.
• 大きさ: 22 cm
• 分類:
  • DC23 : 658.408
  • DC : 650.69
• 件名:
  • LCSH : Social responsibility of business
  • LCSH : Sustainability -- Management
  • LCSH : Luxuries -- Social aspects
  • LCSH : Brand name products -- Management
• 親書誌ID:
  • BB24288753