Principles of marketing : an Asian perspective

Author(s)

• Kotler, Philip

Bibliographic Information

Principles of marketing : an Asian perspective

Philip Kotler ... [et al.]

Pearson, c2017

4th ed

Note

Includes bibliographical references (p. 707-720) and index

Details

• NCID: BB24309117
• ISBN:
  • 9781292089669
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xxiv, 750 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- Asia