Timeshare management: the key issues for hospitality managers
著者
書誌事項
Timeshare management: the key issues for hospitality managers
（The hospitality, leisure and tourism series）
Butterworth-Heinemann , Elsevier, 2009
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注記
Includes bibliographical references (p. 197-201) and index
内容説明・目次
内容説明
Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow, there is an increasing demand for clear and engaging sources of information on the key issues and components of vacation ownership, from both hospitality management students and the public. This book updates hospitality students in this vacation sector, provides the key background information, explanation of the growth, the components to vacation ownership management and an overview of opportunities in vacation ownership management.
Timeshare Management provides the understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject - vital to any hospitality and tourism student.
目次
- Chapter 1 Vacation Ownership Resort Development: An Overview
- Chapter 2 The Vacation Owner
- Chapter 3 The Community
- Chapter 4 Marketing Vacation Ownership Resorts
- Chapter 5 The 12-Step Sales Process: Part 1
- Chapter 6 The 12-Step Sales Process: Part 2
- Chapter 7 Points Versus Weeks
- Chapter 8 The Role of Exchange Companies
- Chapter 9 Financing in the Timeshare Industry
- Chapter 10 Managing Service Quality in Timeshare Operations
- Chapter 11 Human Resources in Timeshare Operations
- Chapter 12 Condominium Hotels
- Chapter 13 Vacation Ownership Expansion
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