Transformational sales : making a difference with strategic customers

Author(s)

• Kotler, Philip
• Dingena, Marian
• Pfoertsch, Waldemar

Bibliographic Information

Transformational sales : making a difference with strategic customers

Philip Kotler, Marian Dingena, Waldemar Pfoertsch

Springer, c2016

Note

Includes bibliographical references and indexes

Details

• NCID: BB24382467
• ISBN:
  • 9783319206059
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxiii, 162 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.4063
• Subject Headings:
  • LCSH : Organizational change
  • LCSH : Sales