Economic miracle market South Korea : a blueprint for economic growth in developing nations
著者
書誌事項
Economic miracle market South Korea : a blueprint for economic growth in developing nations
Springer, c2016
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注記
Includes bibliographical references (p. 271-272) and index
内容説明・目次
内容説明
This book explores the historical and economic development of South Korea, its culture, as well as the benefits, opportunities and challenges that German companies have faced in their cooperation with South Korean enterprises. More specifically, it juxtaposes economic-miracle markets such as Japan and West Germany, which rose from the ashes after the Second World War with the help of a century of bustling industrial age, with South Korea, which developed from virtually nothing. The book also addresses why South Korea's history, geography, society, culture and economic capabilities remain widely unknown and unnoticed among westerners, despite South Korean companies being among the global market leaders in a number of industries, particularly in the automobile and hardware segments. Written from the point of view of a seasoned business expert on the country, Economic Miracle Market South Korea is essential reading for business and economics research academics looking to improve their knowledge of this relatively unknown "success story", as well as for practitioners in industry looking to optimize their dealings with South Korean business partners.
目次
Chapter 1: Introduction and previous visits to Seoul.- Chapter 2: The Historical Development of Korea.- Chapter 3: The Country and its People.- Chapter 4: State and Economy - Essential Development Principles.- Chapter 5: Powerful Conglomerates - The CHAEBOL.- Chapter 6: Challenges for Business Leadership.- Chapter 7: Markets and Marketing in Korea.- Chapter 8: Final Observations - Future Developments.
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