Ethics and neuromarketing : implications for market research and business practice

Author(s)

• Thomas, Andrew R

Bibliographic Information

Ethics and neuromarketing : implications for market research and business practice

Andrew R. Thomas ... [et al.], editors

Springer, c2017

Note

Includes bibliographical references

Details

• NCID: BB24387518
• ISBN:
  • 9783319456072
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xv, 209 p.
• Size: 25 cm
• Classification:
  • DC : 658.8
• Subject Headings:
  • LCSH : Neuromarketing
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Marketing -- Moral and ethical aspects