Handbook of marketing decision models

Author(s)

• Wierenga, B.
• Lans, Ralf van der

Bibliographic Information

Handbook of marketing decision models

Berend Wierenga, Ralf van der Lans, editors

（International series in operations research & management science, v. 254）

Springer, c2017

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB24432565
• ISBN:
  • 9783319569390
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xi, 598 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.802
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Mathematical models
• Parent Bibliography ID:
  • BA2640398X