Principles of marketing engineering and analytics

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind
• De Bruyn, Arnaud

Bibliographic Information

Principles of marketing engineering and analytics

Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

DecisionPro, c2017

3rd ed

Note

Includes bibliographical references (p. [297]-305) and indexes

Details

• NCID: BB24440745
• ISBN:
  • 9780985764821
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: State College, Pa.
• Pages/Volumes: xvi, 305 p.
• Size: 26 cm
• Classification:
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Decision making