Public health communication : critical tools and strategies

著者

• Parvanta, Claudia F.
• Nelson, David E.
• Harner, Richard N.

書誌事項

Public health communication : critical tools and strategies

Claudia F. Parvanta, David E. Nelson, Richard N. Harner

Jones & Bartlett Learning, c2018

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Designed for master's level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB24456585
• ISBN:
  • 9781284065947
• LCCN: 2017009690
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Burlington, Mass.
• ページ数/冊数: xxiii, 529 p.
• 大きさ: 28 cm
• 分類:
  • LCC : RA425
  • NLM : WA 590
  • DC23 : 362.1
• 件名:
  • MESH : Health Communication -- methods
  • MESH : Public Health Practice
  • MESH : Communications Media