Exhibit labels : an interpretive approach
Author(s)
Bibliographic Information
Exhibit labels : an interpretive approach
Rowman & Littlefield, c2015
2nd ed
- : pbk : alk. paper
- : hbk : alk. paper
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Note
Previous ed.: Walnut Creek : Alta Mira Press, 1996
Includes bibliographical references (p. 331-342) and index
Description and Table of Contents
Description
Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field's leading consultants and label writers, Serrell's 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals.
Table of Contents
Preface
Introduction
Part 1: Overview
1. Behind It All: The Big Idea
2. What are Interpretive Labels?
3. Types of Labels in Exhibitions
Part 2: Considering the Audience
4. Who is the Audience (and What Do They Want)?
5. Audience Fragmentation
6. Selecting the Right Reading Level
7. The Number of Words
8. Multilingual Labels
9. Writing Visitor-Friendly Labels
Chapter 10. The Label's Voice: Who is Talking to Me?
Part 3: Exhancing the Visitor Experience
11.Hierarchies
12. Modalities
13. Making Words and Images Work Together
14. Labels That Ask Questions
15. Labels for Interactive Exhibits
16. Digital Interpretive Devices
Part 4: Tasks
17. Getting Started (and Getting It Done)
18. Evaluation During Development
19. Typographic Design
20. Production and Fabrication
21. Evaluation After Opening
Part 5: Conclusions
22. Findings from Research and Evaluation
Bibliography
Figure Credits
Index
About the Author
by "Nielsen BookData"