Doing both : capturing today's profit and driving tomorrow's growth

著者

    • Sidhu, Inder

書誌事項

Doing both : capturing today's profit and driving tomorrow's growth

Inder Sidhu

FT Press, c2010

  • : pbk

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注記

"This book is the paperback version of an original hardcover book."

Includes bibliographical references and index

内容説明・目次

内容説明

Innovate for the future or optimize the present? Reach new markets or build existing ones? Don't choose. Don't settle. Do both. In Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco's Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it-and how you can, too. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. Sidhu explains why "doing both" is today's best growth strategy. Drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for "doing both" in your company, through: * Sustaining and Disruptive Innovation * Existing and New Business Models * Optimization and Reinvention * Satisfied Customers and Gratified Partners * Established and Emerging Countries * Doing Things Right and Doing What Matters * Superstar Performers and Winning Teams

目次

Acknowledgments xiii Author's Note to the Reader xvii Chapter 1 Doing Both 1 Chapter 2 New & Improved and The Next Big Thing 7 Sustaining and Disruptive Innovation Chapter 3 Current Accounts and Future Conquests 33 Existing and New Business Models Chapter 4 Tuning and Transforming 57 Optimization and Reinvention Chapter 5 Satisfied Customers and Gratified Partners 77 Direct Touch and Leveraged Influence Chapter 6 The Beaten Path and The Road Less Traveled 95 Established and Emerging Countries Chapter 7 Doing Things Right and Doing What Matters 113 Excellence and Relevance Chapter 8 Michael Phelps and The Redeem Team 137 Superstar Performers and Winning Teams Chapter 9 West Point and Woodstock 151 Authoritative Leadership and Democratic Decision Making Chapter 10 The Journey Begins 169 Epilogue 173 About the Author 177 Endnotes 179 Index 187

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