Design management : organisation and marketing perspectives
Author(s)
Bibliographic Information
Design management : organisation and marketing perspectives
Routledge, 2018
- : pbk
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.
This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Table of Contents
TABLE OF CONTENTS
Introduction: Design Management and the Creative Economy
Design Research: Framing the design problem and identifying design opportunities
Incorporating design thinking into the organisational DNA
Strategic design management: Developing the design strategy
Understanding individual and organisational creativity
Organising for design innovation: Organisational paradoxes and ambidexterity
Human experiences and design management
Human-centred design: Co-creation and design management
Design consultancies as professional service firms
Conclusion: Leading through design
by "Nielsen BookData"
