Business essentials
著者
書誌事項
Business essentials
Pearson, c2017
11th ed.
- pbk.
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注記
Global ed., 11th ed.--t.p.
Includes bibliographical references and index
内容説明・目次
内容説明
For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. MyBizLab(R) not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
目次
Part 1: The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
Part 2: Managing the Business
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality
Part 3: People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
Part 5: Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
Part 6: The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendices
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
Glossary
Index
「Nielsen BookData」 より
